Consumer Online Engagement in Health Messages
18 September 2016
The aim of this study is to investigate the factors influencing consumer online engagement in ‘health messages’, within social media networks. With your contribution, the results of this research will assist relevant organisations to develop more effective ‘health and behaviour change campaigns’ to encourage a healthier and happier lifestyle.
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Ethical approval
The ethical aspects of this study have been approved by the Macquarie University Human Research Ethics Committee on Aug, 22, 2016.
